In this guide, we’ll walk you through the essentials of caring for technical fabrics, winter wear, and everyday outdoor pieces—so you can get the most out of every jacket, overall, and accessory.

Why Proper Care Matters

Modern outdoor clothing is designed with advanced materials that provide warmth, durability, and protection from the elements. But these features don’t maintain themselves.

Incorrect washing, drying, or storage can:

• Reduce performance
• Damage insulation
• Wear down fabric coatings
• Shorten the lifespan of the garment

Taking a little extra care ensures your clothing continues to perform exactly as intended.

Washing: Less Is More

One of the most common mistakes is overwashing. Unless the garment is visibly dirty, frequent washing isn’t necessary.

When you do wash:

• Use mild detergents (avoid fabric softeners)
• Close zippers, fasten Velcro and remove fur details
• Wash inside out when possible
• Stick to recommended temperatures

Technical fabrics are sensitive, so treating them gently helps preserve their protective properties.

Drying & Steaming: Gentle Is Best

Air drying is usually the safest option. However, some garments can tolerate low-heat tumble drying—always check the care label first.

Steaming is also a great, gentle alternative to refresh garments between washes. It helps remove wrinkles, eliminate odors, and keep items looking neat without putting stress on the fabric.

As a general rule:

• Avoid high heat
• Don’t overdry
• Skip radiators or direct heat sources
• Use steaming as a quick refresh instead of frequent washing

Storage Tips

When the season ends:

• Store garments clean and dry
• Avoid compressing insulated items for long periods
• Keep them in a cool, ventilated space

Proper storage prevents odors, mold, and material breakdown.

Simple routines like wiping off dirt, drying garments properly after use, and checking care labels can make a huge difference over time.

Want the Full Care Guide?

This article covers the basics, but every material and product type may have specific requirements. For detailed, product-specific care instructions, we recommend checking out Huppa’s official care guide:

You’ll find everything you need to know to keep your outerwear in top condition—so it’s ready for every adventure, no matter the weather.

One of this seasons floral print is MORNING – whimsical yet grounded, blending watercolor-like softness with a striking oversized bloom. It’s a mix of fairytale elegance and everyday wearability. The color choices convey a range of moods from playful and uplifting, designed to bring joy, to classic and elegant, for those who seek a refined yet fun look. Also from trendy and daring, to delicate, and feminine. We are balancing between safety and vibrancy, providing a secure yet eye-catching aesthetic.

HARMONY print pattern is for the feminine, delicate, and youthful spirit. Featuring soft tones, it is abstract yet undeniably elegant.

HULA print is a modern take on classic stripes, reimagined with layered, deconstructed textures, creating a dynamic and unexpected effect.

URBAN GRAFFITY is designed for kids who love adventure and embrace the messiness of play. If your child comes home covered in mud, it means they’ve had a great time—and that’s exactly the spirit of this print! This design is about embracing life to the fullest, starting from a young age

IRIS ILLUSION is a power pattern. It’s bold, vibrant, and empowering, designed for women and girls who are confident, fearless, and ready to stand out. The bold colors exude strength and positivity.

We’re introducing Storm Gray, Camel, Taupe, and Petrol Green, which provide balance to the collection’s bold and expressive prints. Petrol Green, in particular, is a key trend color this upcoming season. Turquoise is also a fresh addition, offering a stronger, more energetic alternative to mint from previous years collection.

Discover the whole collection here:

Prints take center stage this season, each telling its own story and conveying a distinct emotion. The collection balances these expressive visuals with a carefully curated color palette that adds harmony and versatility.

Designed for movement, layering & longevity

True to HUPPA’s philosophy, the “Illusions” collection is as practical as it is expressive. The brand strongly believes in layering and adaptability across seasons, supporting a more conscious and slow-fashion approach. Instead of constantly replacing clothing, families can rely on fewer, well-designed pieces that are worn more often and styled in smarter ways.

Children thrive on independence and a sense of accomplishment. Being able to dress themselves quickly and comfortably helps them start the day with confidence. At the same time, parents need reassurance that their child will stay warm, dry, and protected. Even when they are at kindergarten, school, or playing outdoors with friends.

For little adventurers, HUPPA recommends the weatherproof DEIRO 3 and WILLE 1 overalls, both equipped with 40 g HuppaTherm insulation. These versatile pieces provide reliable protection against unpredictable spring weather while remaining light enough for active play. For optimal comfort, the overalls can be paired with HUPPA’s UKKO merino–bamboo base-layer sets and a HUPPA fleece mid-layer during colder days.

All HUPPA overalls are designed to keep children comfortable while they explore the outdoors. Whether they are climbing playground structures, running through forests, or jumping into puddles after rain. A waterproof and breathable membrane fabrics ensure protection from the elements, while the garments are treated with BIONIC-FINISH® ECO, a sustainable water- and dirt-repellent finish that is free from harmful substances.

The merino–bamboo base layers are another highlight of the collection. The reverse side features an exceptionally soft bamboo layer that feels gentle against the skin, making the garments ideal even for children with sensitive skin. Naturally thermo-regulating and moisture-wicking, these base layers help maintain comfort throughout the day, regardless of changing weather conditions.

Spring weather can be unpredictable, shifting quickly from sunshine to chilly winds. This is why layering is essential, as is choosing the correct fit. Clothing that is too tight cannot effectively retain warmth, regardless of insulation. The real secret to warmth lies in the air trapped between layers, which acts as natural insulation.

For this reason, most HUPPA spring and autumn outerwear features 40 g HuppaTherm insulation, a versatile choice that works perfectly with layered outfits. The insulation is light enough for milder days but still provides protection when temperatures unexpectedly drop or cold winds appear. With proper layering, many of these garments can comfortably be worn in temperatures down to 0°C, extending their usability throughout the season.

Safety is also an essential part of the design. Reflective elements integrated into the garments increase visibility during darker mornings and evenings, helping children stay noticeable in low-light conditions.

A family connection through style

HUPPA celebrates the strong bond between parents and children. Selected pieces in the Men’s and Women’s collections feature “Mini & Me” options, adding a playful dimension that allows families to share the joy of dressing alike. Beyond the emotional connection, this approach reinforces an important message: children often learn by observing their role models. When parents dress appropriately for the weather, children are more likely to do the same.

Teenagers are not forgotten either. The Spring/Autumn 2026 collection includes weatherproof coats and parkas, allowing teens to stay protected from the elements while expressing their own evolving sense of style.

Finally, no outfit is complete without the right accessories. Hats, collars, and gloves play a crucial role during colder days, as body heat escapes most quickly through the head and hands. By combining functional accessories with layered clothing, children can stay comfortable and protected while enjoying every outdoor adventure.

With “Illusions”, HUPPA once again proves that children’s outerwear can be both imaginative and highly functional, allowing young explorers to experience the outdoors with warmth, freedom, and a touch of magic.

With Spring/Autumn 2026, HUPPA invites us into a world where functionality meets fantasy. Titled “Illusions”, the new collection embraces joy, hope, and imagination—redefining outdoor wear through expressive prints, thoughtful silhouettes, and smart technical solutions designed for real life.

At the heart of the season lies a desire to bring fun back into everyday dressing. Oversized florals bloom across garments in surreal scale, creating a dreamlike contrast between protection and playfulness. Inspired by fairytales and a sense of wonder, the collection feels light, bold, and optimistic—yet remains grounded in performance and longevity.

Compared to previous seasons, Spring/Autumn 2026 is bolder, brighter, and more expansive than ever. The Man & Woman collection introduces more new colors, prints, and styles, with ShellProtect designs reaching new levels of creativity. Mini & Me options add a playful dimension, allowing families to share the joy of dressing alike. 

Ultimately, Illusions reflects HUPPA’s belief that outdoor wear should be expressive, joyful, and built to last. Designed to enhance time spent outdoors, the collection encourages fresh air, freedom of movement, and a sense of optimism—no matter the weather. 

SHOP NEW COLLECTION HERE:

In the dynamic world of fashion, each design narrates a story and offers a glimpse into its creator’s vision. This season, we explore the creative process behind HUPPA’s standout print, the Euphoria pattern, crafted by an estonian artist Estookin. Known for her distinctive approach to art and design, Estookin shares the inspiration behind this captivating print and reflects on the connections between clothing, self-expression and mood. 

PLEASE TELL US WHAT WAS THE INSPIRATION BEHIND THE PRINT FOR THIS SEASON’S COLLECTION AT HUPPA?

Layers. When thinking about layers, there’s a sense of dimensionality, where each layer contributes to an overall system or structure. In nature, a leaf has layers where each layer has a specific function. From the epidermis layer to photosynthetic tissues inside. When those layers are combined, they create something greater than the sum of their parts. In clothing, layering is both a functional and artistic choice. Layers of fabric can create varying degrees of opacity, texture or structure. So in this season’s print I was inspired by combining together different layers of paint to create a dynamic art piece to put use as a pattern. 

HOW DOES CLOTHING SERVE AS A TOOL FOR SELFEXPRESSION AND COMMUNICATION IN YOUR LIFE, BOTH PERSONALLY AND PROFESSIONALLY?

Clothing is a versatile and accessible tool for self-expression that enables people to visually craft their identity on their own terms. In both personal and professional contexts, I usually try to stay true to myself. When dealing with first impressions, I try to wear something that reflects my personality and who I am. In other words, I mostly wear black clothing. I do focus on simplicity and quality materials. I use it to communicate my straightforward yet easy-going character. 

In the case of dressing up, I am usually more bold to grab attention. I mix together different textures like suede and leather. There is also fun in playing with daring silhouettes, like puffy trousers with a slim top. Itis also important to adapt when it comes to a specific audience. In that case it is good to find a middle ground of what clothing is appropriate for a specific setting while also feeling comfortable with yourself. 

DO YOU FEEL THAT YOUR CHOICE OF ATTIRE INFLUENCES YOUR MOOD OR PRODUCTIVITY LEVELS THROUGHOUT THE DAY? IF SO, HOW? 

Absolutely. Clothing serves as a form of non-verbal communication. People often choose clothing based on how they feel or want to feel. So yes. I am more withdrawn and timid when I don’t feel comfortable in my outfit. In the opposite case, I am much more confident and empowered while dressing true to myself. It’s very important for me to feel “right” and in sync with myself when choosing my attire. Even if I am just by myself the whole day. 

Shop the new collection here: 

Jackets & Coats: Finding the Perfect Warmth

Huppa offers different insulation options, from lightweight layers for spring to heavy-duty winter coats. 

• 0–40g → Ideal for mild days (+15°C to around +5°C). Perfect for spring, early autumn, or layering. 

• 100–140g → Perfect for chilly autumn days and mild winters (+5°C to -10°C). 

• 200g / ECO Down→ Great for cooler weather (0°C to -20°C). A solid choice for everyday winter wear. 

• 300g+ / HuppaTec / Down → Built for extreme cold (-5°C to -30°C). These are true Arctic-grade jackets designed for the harshest winters. 

Pants (Sets): Active Comfort 

Pants use slightly lighter insulation than jackets, since kids move around a lot more in them. 

• 0g → Ideal for mild days (+15°C to around +5°C).   

• 40–80g → Perfect for chilly autumn days and mild winters (+5°C to -10°C). 

• 100–120g→ Winter-ready for everyday play (0°C to -20°C). 

• 160g → Designed for serious cold (-5°C to -30°C). 

Accessories: Small but Mighty 

Even the warmest jacket won’t help if hands, head, and feet get cold. Huppa accessories also come with different insulation levels: 

• 0g → Ideal for mild days (+15°C to around +5°C). 

• 40g → For the transition seasons (+5°C to -5°C). 

• 90–150g → Winter warmth, protecting against 0°C to -30°C. 

A Few Things to Remember

Layering matters → Always consider base layers and mid-layers. Adding merino wool or fleece can make lighter jackets work in colder conditions. 

Every child is different → Some kids run hot, others feel the cold quickly. Choose insulation based on your child’s comfort level. 

Weather plays a role → Wind and wet conditions can make it feel much colder than the thermometer shows. 

In short: The higher the insulation grams, the colder the temperatures it’s designed for. Huppa makes it easy to pick the right filling for every season, so kids stay warm, dry, and ready for adventure—whether it’s +15°C in spring or -30°C in the depths of winter. 

We want people to embrace winter, not shy away from it, and we believe color is a powerful way to change that mindset. But confidence also comes from knowing that what you’re wearing is built to perform. Each piece in the collection uses advanced, durable fabrics that provide warmth, breathability, and waterproof protection. Our designs don’t just look bold—they offer the technical excellence HUPPA is known for, ensuring you feel great on the inside and out. 

“Research shows that color can influence mood and confidence, so our color choices are more than just about aesthetics—they are intended to uplift and inspire the wearer.” 

Check out our W25-26 imago video: 

Shop the new collection here: 

Weather-Proof & playproof

Our outerwear is designed to be versatile, durable, and fun. Whether it’s a breezy morning walk to school, an unexpected drizzle at recess, or a mud-filled adventure after class. HUPPA’s goal is to help kids stay comfortable and dry so they can focus on the most important thing: having fun. 

Stylish Lightweight Jackets 

Our latest collection of lightweight jackets is perfect for back-to-school layering. They’re breathable yet protective, with playful colors, and stylish patterns that kids love to wear. These jackets aren’t just outerwear—they’re an expression of personality. 

Many styles feature reflective details, adding an extra layer of safety during darker mornings or late afternoons—especially important as the days begin to shorten. 

Softshell Favorites 

Looking for something that does it all? Our softshell jackets and pants strike the perfect balance between comfort, style, and function. They’re windproof and water-resistant, making them ideal for active kids who play hard, rain or shine. The stretchy fabric allows for easy movement, and they’re soft enough to wear all day long. 

Lightweight Pants = Less Mess, More Play

For schoolyard explorers, our lightweight pants are a must-have. They’re breathable, easy to move in, and specially designed to repel water and mud, which means fewer laundry headaches for parents and more puddle-jumping freedom for kids.

Cozy Layers for Cool Days

When the temperature drops, our fleece jackets and mid-layers step in to keep kids cozy without overheating. They’re perfect under a jacket on brisk days or worn solo on mild ones. Soft, warm, and easy to care for. 

Prepare your kids for school. From Huppa you can find any style you like. Start the year with fresh look!

What Makes Huppa Fleeces So Special?

Our fleeces are designed with soft, breathable material that keeps warmth in without overheating. They’re made for active kids who are always on the move — stretching, climbing, or tumbling through their day. The material feels gentle against the skin and retains its shape and color, wash after wash.

Perfect for Layering or Wearing Alone

Huppa fleeces are:

• Ideal mid-layers under rainwear or winter jackets when temperatures drop.
• Perfect outerwear for mild spring days or cool summer evenings.
• Great for indoor comfort, whether in kindergartens, playrooms, or cozy home lounging.

You’ll find options for every preference — from zip-up jackets to fleece pants and one-piece overalls. Our collection is available in fun, child-friendly colors that are easy to mix and match.

Designed for Everyday Adventure

Parents love the easy-care fabric and durability. Kids love the softness and freedom to move. Whether it’s the playground, nature trail, or an indoor activity day, Huppa fleece moves with your child through it all.

Explore the Collection:

Our outerwear is designed to do more than protect from the elements—it’s made to uplift, empower, and stand out. Here’s why we put so much thought into every shade:

1. Color Uplifts the Mood

Science supports what many of us instinctively feel: color affects our emotions. Warmtones like yellow, red, and orange act like “emotional vitamins”—they can increase energy levels, spark joy, and even combat seasonal blues. Whether it’s a cheerful yellow jacket on a spring hike or a fiery orange snowsuit in the snow, our bright hues are a daily dose of positivity for kids and grownups alike.

2. Color Means Visibility – and Safety

Vivid colors aren’t just fun—they’re functional. Especially in low-light conditions like fog, dusk, or snowy days, bright tones help wearers stand out. Hues like orange and yellow are some of the most effective for visibility. At Huppa, we combine eye-catching colors with reflective details, so everyone is easier to spot whether they’re crossing the street or exploring a forest trail.

3. Color is a Language of Individuality

Clothing is more than fabric—it’s a form of self-expression. Wearing bright colors can foster feelings of confidence, connection, and joy. Every shade we choose tells a story and invites the wearer to share their personality with the world.

Every Color Has a Purpose at Huppa:

Because the world is brighter when we wear color.

Explore our latest collection: