A visual artist, art director, and lecturer at the Estonian Academy of Arts, Estookin has cultivated a distinctive artistic practice rooted in a rich educational background in film and theatre design. Having exhibited widely in Estonia and internationally, Estookin´s work is a vibrant tapestry woven from threads of contemporary art, music, fashion, as well as pressing social and political themes.
In the dynamic world of fashion, each design narrates a story and offers a glimpse into its creator’s vision. This season, we explore the creative process behind HUPPA’s standout print, the Euphoria pattern.
CLOTHING, SELF-EXPRESSION & MOOD
Euphoria pattern, crafted by an estonian artist Estookin. Known for her distinctive approach to art and design, Estookin shares the inspiration behind this captivating print and reflects on the connections between clothing, self-expression and mood.
VIOLET
BLUE
RED
INSPIRATION BEHIND THE PRINT
Layers. When thinking about layers, there’s a sense of dimensionality, where each layer contributes to an overall system or structure. In nature, a leaf has layers where each layer has a specific function. From the epidermis layer to photosynthetic tissues inside. When those layers are combined, they create something greater than the sum of their parts. In clothing, layering is both a functional and artistic choice. Layers of fabric can create varying degrees of opacity, texture or structure. So in this season’s print I was inspired by combining together different layers of paint to create a dynamic art piece to put use as a pattern.
